What is a meaningful metric? – Live podcast
A special live episode of the ReD podcast, where ReD partners and guests explore what makes a metric meaningful as part of our special series on Authority.
Human Insights in Private Equity
Human Insights in Private Equity - Results from our survey of industry leaders
Phenomena S2 E4: Belonging
Is an overemphasis on shallow belonging contributing to a crisis of loneliness?
Belonging: At Home in the Crowd
The feeling and function of belonging in building community in sport and music – with author David Sikorjak and musician Clyde Lawrence.
Work is in crisis. Why are we getting it wrong?
When it comes to figuring out the future of their work, leaders are looking in all the wrong places. ReD’s recent research has shown a crisis in belonging globally, where more people feel cut-off from their colleagues or professional communities.
Ethnography for the AI Age: How to Get Started
As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?
How Can We Get Ready for the 'Metaverse'?
When it comes to rolling out groundbreaking innovations like the metaverse, getting social norms right is more important than the tech itself.
What Dystopian Sci-Fi can Teach us About Disruptive Tech: A Conversation with Max Brooks
ReD hosted Max Brooks to discuss the power of metaphor to strengthen storytelling and why the tech industry should ban the word “disruption”.
We Need to Talk About Synthetic Data
Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.
Understanding Our Hands is Key to Getting Haptic Technology Right
As companies roll out haptic technology that mimics the sensation of weight and touch of real objects when handled in virtual space, it’s important we keep the technology in the background to ensure our hands, and humans, can learn, collaborate, and shine on their own.
Putting the ‘Social’ Back in ‘Social Science’ Research
In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.
The Routledge Companion to Anthropology and Business: Contextual Analytics
Building contextually informed algorithms requires collaboration between human science and data science teams who are willing to extend their frame of reference beyond their core skill areas.
Five Mistakes Businesses Are Making About The Smart Home
As businesses scramble to understand the digital revolution of the home, they have misunderstood many of the realities of modern domestic life.
Hybrid Methodology
The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware.
What Science Can’t Explain
Advances in neuroscience and fMRI (magnetic resonance imaging) technology are giving researchers an unprecedented look into the chemical and neurological functioning of the brain.
Wired: Your Big Data Is Worthless If You Don't Bring It Into The Real World
The real lesson of Google Flu Trends is that it isn’t enough to ask how ‘big’ the data is—we also need to ask how ‘thick’ it is.
No, big data will not mirror the human brain — no matter how advanced our tech gets
There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.
A Case for Ethnography in the Study of Corporate Competencies
In business thinking, ‘core competencies’ have long been seen as the critical factor that distinguishes great from good. Great companies have strong core competencies that they constantly leverage and develop. On the other hand, companies who do not understand their own strengths and weaknesses cannot execute at the highest proficiency.