Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? In collaboration with Roger Martin, we propose an update to the leading theory of value creation – the Cultural Divided.

ReD’s Morgan Ramsey-Elliot and Mikkel Krenchel on the untapped potential of AI’s social superpowers and the case for more solutions built for “us” rather than “me”.

A special live episode of the ReD podcast, where ReD partners and guests explore what makes a metric meaningful as part of our special series on Authority.

Human Insights in Private Equity - Results from our survey of industry leaders

An introduction to our special series on belonging.

Is an overemphasis on shallow belonging contributing to a crisis of loneliness?

The feeling and function of belonging in building community in sport and music – with author David Sikorjak and musician Clyde Lawrence.

When it comes to figuring out the future of their work, leaders are looking in all the wrong places. ReD’s recent research has shown a crisis in belonging globally, where more people feel cut-off from their colleagues or professional communities.

As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?

When it comes to rolling out groundbreaking innovations like the metaverse, getting social norms right is more important than the tech itself.

ReD hosted Max Brooks to discuss the power of metaphor to strengthen storytelling and why the tech industry should ban the word “disruption”.

Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.

As companies roll out haptic technology that mimics the sensation of weight and touch of real objects when handled in virtual space, it’s important we keep the technology in the background to ensure our hands, and humans, can learn, collaborate, and shine on their own.

In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.

Building contextually informed algorithms requires collaboration between human science and data science teams who are willing to extend their frame of reference beyond their core skill areas.

As businesses scramble to understand the digital revolution of the home, they have misunderstood many of the realities of modern domestic life.

The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware.

Advances in neuroscience and fMRI (magnetic resonance imaging) technology are giving researchers an unprecedented look into the chemical and neurological functioning of the brain.

The real lesson of Google Flu Trends is that it isn’t enough to ask how ‘big’ the data is—we also need to ask how ‘thick’ it is.

There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.