Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.

How getting fans wrong led to chaos in European football, and what we have learned about getting fans right.

In this volume chapter, former ReD Associates partner William “Bill” Welser discusses decision-making around privacy and technology.

ReD conducted an anthropological study to answer the simple question: how do people relate to their money?

Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.

In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.

In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society. Truly transformational companies succeed in influencing their markets and the wider culture, but this requires clarity that few companies truly have.

In this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’

In this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.