Vozes, não dados: construindo conexões entre clientes e participantes da pesquisa
Camila sentou-se em seu sofá rosa desbotado, desenfaixou a atadura em torno da panturrilha e me mostrou um ferimento roxo, uma parte da pele em crosta e uma parte úmida. Sua filha Cecilia sentou na beirada de uma cadeira no canto, completando os vazios na história:
What Dystopian Sci-Fi can Teach us About Disruptive Tech: A Conversation with Max Brooks
ReD hosted Max Brooks to discuss the power of metaphor to strengthen storytelling and why the tech industry should ban the word “disruption”.
We Need to Talk About Synthetic Data
Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.
Inside the ICE House Podcast: Millie Arora
Check out ReD Associates Partner Millie Arora podcast interview with NYSE's Inside the ICE House.
Putting the ‘Social’ Back in ‘Social Science’ Research
In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.
Screenplay, Novel, and Poem: The Value of Borrowing From Three Literary Genres to Frame Our Thinking as We Gather, Analyze, and Elevate Data in Applied Ethnographic Work
Applied ethnography still struggles with the fundamental challenges of framing research to obtain ‘thick’ data, making sense of data in teams and with clients, and making a convincing case with data in challenging environments.
The Moment of Clarity: Conversation with Tim Sullivan, Harvard Business Review
Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.
The Moment of Clarity book launch, Copenhagen
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.
Unlocking the Everyday: In Conversation with Simon Critchley
Simon Critchley, Professor of Philosophy at Barnard College, sits with Christian Madsbjerg to talk about the explanatory limits of scientism and the models that allow us to develop a substantive understanding of human behavior.
Fieldnotes As A Social Practice
Elevating And Innovating Fieldnotes In Applied Ethnography, Using A Collaborative Online Tool As A Case Study. Presented at the EPIC conference 2015 in Sao Paulo.
Human-Centric Approaches To Not-For-Profit Challenges
The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.
The ‘Influence’ Of Reading
Why it’s important to read literature, even if do not remember the hard facts.
Deep Listening
“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”
Wired: Your Big Data Is Worthless If You Don't Bring It Into The Real World
The real lesson of Google Flu Trends is that it isn’t enough to ask how ‘big’ the data is—we also need to ask how ‘thick’ it is.
Washington Post: We Need More Humanities Majors
What good is a degree in the humanities in the real world of products and customers? Far more than most people think.