Beauty in China: Impressions from ReD Associates’ research in China
This short video presents a glimpse into what it means to be a woman in today's China.
Lecture At Princeton: Observation And Listening
Christian Madsbjerg talked about the power of observing and listening in a recent guest lecture at Princeton.
The Moment of Clarity book launch, Copenhagen
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.
Searching for Value: Renato’s Truffles
As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.
Sensemaking Series Pt III: The four horizons of perspective
In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society. Truly transformational companies succeed in influencing their markets and the wider culture, but this requires clarity that few companies truly have.
Sensemaking Series Pt II: Five signs that you are in a fog
In this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’
Sensemaking Series Pt I: When should I turn to the human sciences?
In this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.
The Complexity Trap
ReD created a short video outlining some of the major findings from our projects with Edison Energy,
The Limits of Luxury
As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.