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About ReD
Offerings
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Careers
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About ReD
Offerings
Perspectives
Careers
Contact
Unlocking demand is the key to making ancient grains the future, not the past
Sustainability, Life Science Mads Holme 5/13/24 Sustainability, Life Science Mads Holme 5/13/24

Unlocking demand is the key to making ancient grains the future, not the past

ReD’s Ian Dull and Mad Holme outline four challenges – from consumption to production – that will be important to solve to create a sustainable food system.

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A Second Skin – a film by ReD Associates
Sustainability, Luxury, Climate, Flesh ReD Associates 7/22/23 Sustainability, Luxury, Climate, Flesh ReD Associates 7/22/23

A Second Skin – a film by ReD Associates

Our original short film, A Second Skin, part of our special series on Flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation.

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Climate investment: getting the human element right
Sustainability, Climate Charlotte Vangsgaard 5/18/23 Sustainability, Climate Charlotte Vangsgaard 5/18/23

Climate investment: getting the human element right

While funding for climate investment has increased dramatically, the human element is too often overlooked. Addressing these behavioural barriers is a vital part in unlocking the full impact of future climate solutions.

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Taking the climate fight to the oceans and aquatic foods
Sustainability, Leadership Mads Holme 1/12/23 Sustainability, Leadership Mads Holme 1/12/23

Taking the climate fight to the oceans and aquatic foods

WorldFish’s interim director general on shifting the climate narrative and using social science to lead organisational change

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Phenomena S2 E3: Sustainability
Sustainability, Consumer Goods, Luxury Eliot Salandy Brown 12/20/22 Sustainability, Consumer Goods, Luxury Eliot Salandy Brown 12/20/22

Phenomena S2 E3: Sustainability

What can we learn from the luxury industry about making sustainability sustainable?

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Searching for Value: Renato’s Truffles
Scarcity, Sustainability, Luxury Guest User 7/12/17 Scarcity, Sustainability, Luxury Guest User 7/12/17

Searching for Value: Renato’s Truffles

As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.

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The Complexity Trap
Sustainability Guest User 7/28/16 Sustainability Guest User 7/28/16

The Complexity Trap

ReD created a short video outlining some of the major findings from our projects with Edison Energy,

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Strategy For Moving From B2B To Direct Consumer Sales
Sustainability Guest User 9/30/15 Sustainability Guest User 9/30/15

Strategy For Moving From B2B To Direct Consumer Sales

We segmented the market for DONG Energy to help the Danish company understand how its customers think about energy and sustainability.

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User-Friendly Design Takes Off At Airports
Mobility, Sustainability Guest User 9/28/15 Mobility, Sustainability Guest User 9/28/15

User-Friendly Design Takes Off At Airports

Airport design is becoming less monumental and architecturally ego-driven, and more user-friendly.

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Why Surveys Often Paint a False Green Picture of Consumers
Sustainability, Methods Guest User 8/11/15 Sustainability, Methods Guest User 8/11/15

Why Surveys Often Paint a False Green Picture of Consumers

Surveys can provide validate insights about consumers, but when it comes to understanding what keeps people from going green, they’re often unreliable.

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Consumers: The Missing Link in a Low-Carbon Economy
Consumer Goods, Sustainability Guest User 8/11/15 Consumer Goods, Sustainability Guest User 8/11/15

Consumers: The Missing Link in a Low-Carbon Economy

Many businesses have reduced operating costs by optimizing resource consumption in the production processes, but typically neglect one powerful tool: consumers.

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Money Is Not Enough To Make Consumers Go Green
Finance, Sustainability Martin Gronemann 8/11/15 Finance, Sustainability Martin Gronemann 8/11/15

Money Is Not Enough To Make Consumers Go Green

Money is not enough to make consumers go green. There are other, more emotional levers that ought to be explored.

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Making Human Biases Work in Favor of Sustainability
Methods, Sustainability Guest User 8/11/15 Methods, Sustainability Guest User 8/11/15

Making Human Biases Work in Favor of Sustainability

Here are five biases that complicate consumers’ adoption of environmentally friendly solutions.

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