On Good Authority: Jeppe Christiansen
CEO of Maj Invest Jeppe Christiansen on the authority of simple messaging in business, politics, and beyond, as part of our interview series, On Good Authority.
Building a growth strategy on deep customer understanding –with Hans Arnum
Martin Gronemann sits down with Hans Arnum, Head of Commercial Lines Denmark at Tryg to discuss reflections on their company growth strategy.
Human Insights in Private Equity
Human Insights in Private Equity - Results from our survey of industry leaders
Phenomena S2 E8: Money
Is understanding young people the key to building better relationships between financial institutions and consumers?
Stepping out of the corporate comfort zone in medical care
Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.
‘Anthro-Vision’: A Conversation with Gillian Tett
Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.
The Ethical Dilemma
Most people end up making suboptimal investment decisions. But is automation the answer from an ethical point of view?
How to Avoid a Financial Panic over Retirement
The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.
‘Stability’: Dissecting Banking’s Next Big Bet
As banks took to increase profit by introducing digital self-services, some of these tactics may also weaken existing relationships with customers.
Covid-19: Now is the Time to Reinvent the Sales Model in Healthcare
The COVID-19 pandemic has the potential to rip the band-aid off dysfunctional healthcare systems.
After billions invested, why are payments still so boring?
When it comes to payments, the world of social science has much more to offer than nudges and dopamine-rushes. There are profound and durable human mechanisms to tap into – revealing opportunities for loyalty, relationships, and growth every provider aspires to capture.
Waking up the sleeping customer
The key to being a proactive insurance provider is to be present in the many moments when people’s uncertainties are activated.
How analytics matter
Martin Gronemann and Sebastian Barfort look at how to integrate data and analytics into your organization to make a lasting impact.
FT Adviser: Lessons From The World Of Gaming To Improve Financial Literacy
Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.
White Paper: A New Direction for the Future of Financial Services
In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.
Growing Beyond Your Core
Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.
Why Surveys Often Paint a False Green Picture of Consumers
Surveys can provide validate insights about consumers, but when it comes to understanding what keeps people from going green, they’re often unreliable.
Consumers: The Missing Link in a Low-Carbon Economy
Many businesses have reduced operating costs by optimizing resource consumption in the production processes, but typically neglect one powerful tool: consumers.
Money Is Not Enough To Make Consumers Go Green
Money is not enough to make consumers go green. There are other, more emotional levers that ought to be explored.
Making Human Biases Work in Favor of Sustainability
Here are five biases that complicate consumers’ adoption of environmentally friendly solutions.