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About ReD
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About ReD
Offerings
Perspectives
Careers
Contact
The next wave of strategy - with Carsten Egeriis
Strategy 3.0 Matt Kay 5/1/25 Strategy 3.0 Matt Kay 5/1/25

The next wave of strategy - with Carsten Egeriis

Part of our series “The next wave of strategy”, Danske Bank CEO Carsten Egeriis speaks about why strategy must be rooted in culture and purpose.

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Leading with Perspective E04: Camilla Dahl Hansen
Strategy ReD Associates 12/5/24 Strategy ReD Associates 12/5/24

Leading with Perspective E04: Camilla Dahl Hansen

Episode 4 of our podcast series, Leading with Perspective, where senior finance executive Camilla Dahl Hansen discusses the state of the financial sector today, particularly with regards to becoming more inclusive of women.

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On Good Authority: Jeppe Christiansen
Authority ReD Associates 8/15/24 Authority ReD Associates 8/15/24

On Good Authority: Jeppe Christiansen

CEO of Maj Invest Jeppe Christiansen on the authority of simple messaging in business, politics, and beyond, as part of our interview series, On Good Authority.

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Building a growth strategy on deep customer understanding –with Hans Arnum
Finance Matt Kay 2/1/24 Finance Matt Kay 2/1/24

Building a growth strategy on deep customer understanding –with Hans Arnum

Martin Gronemann sits down with Hans Arnum, Head of Commercial Lines Denmark at Tryg to discuss reflections on their company growth strategy.

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Human Insights in Private Equity
Investing ReD Associates 9/1/23 Investing ReD Associates 9/1/23

Human Insights in Private Equity

Human Insights in Private Equity - Results from our survey of industry leaders

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Phenomena S2 E8: Money
Theory, Social Impact, Finance Eliot Salandy Brown 8/30/23 Theory, Social Impact, Finance Eliot Salandy Brown 8/30/23

Phenomena S2 E8: Money

Is understanding young people the key to building better relationships between financial institutions and consumers?

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Stepping out of the corporate comfort zone in medical care
Leadership, Life Science Martin Gronemann 2/2/23 Leadership, Life Science Martin Gronemann 2/2/23

Stepping out of the corporate comfort zone in medical care

Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

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‘Anthro-Vision’: A Conversation with Gillian Tett
Methods Guest User 4/20/22 Methods Guest User 4/20/22

‘Anthro-Vision’: A Conversation with Gillian Tett

Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.

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The Ethical Dilemma
Finance, Technology Anders Mandahl Christiansen 10/21/21 Finance, Technology Anders Mandahl Christiansen 10/21/21

The Ethical Dilemma

Most people end up making suboptimal investment decisions. But is automation the answer from an ethical point of view?

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How to Avoid a Financial Panic over Retirement
Finance, Generations Guest User 10/20/21 Finance, Generations Guest User 10/20/21

How to Avoid a Financial Panic over Retirement

The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.

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‘Stability’: Dissecting Banking’s Next Big Bet
Finance Guest User 10/9/20 Finance Guest User 10/9/20

‘Stability’: Dissecting Banking’s Next Big Bet

As banks took to increase profit by introducing digital self-services, some of these tactics may also weaken existing relationships with customers.

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Covid-19: Now is the Time to Reinvent the Sales Model in Healthcare
Life Science Guest User 5/11/20 Life Science Guest User 5/11/20

Covid-19: Now is the Time to Reinvent the Sales Model in Healthcare

The COVID-19 pandemic has the potential to rip the band-aid off dysfunctional healthcare systems.

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After billions invested, why are payments still so boring?
Finance Ian Dull 4/2/20 Finance Ian Dull 4/2/20

After billions invested, why are payments still so boring?

When it comes to payments, the world of social science has much more to offer than nudges and dopamine-rushes. There are profound and durable human mechanisms to tap into – revealing opportunities for loyalty, relationships, and growth every provider aspires to capture.

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Waking up the sleeping customer
Finance, Leadership Martin Gronemann 10/25/19 Finance, Leadership Martin Gronemann 10/25/19

Waking up the sleeping customer

The key to being a proactive insurance provider is to be present in the many moments when people’s uncertainties are activated.

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How analytics matter
Finance, AI Martin Gronemann 10/25/19 Finance, AI Martin Gronemann 10/25/19

How analytics matter

Martin Gronemann and Sebastian Barfort look at how to integrate data and analytics into your organization to make a lasting impact.

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FT Adviser: Lessons From The World Of Gaming To Improve Financial Literacy
Finance, Technology Guest User 7/17/18 Finance, Technology Guest User 7/17/18

FT Adviser: Lessons From The World Of Gaming To Improve Financial Literacy

Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.

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White Paper: A New Direction for the Future of Financial Services
Technology, Finance Guest User 5/9/17 Technology, Finance Guest User 5/9/17

White Paper: A New Direction for the Future of Financial Services

In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.

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Growing Beyond Your Core
Leadership Guest User 10/1/15 Leadership Guest User 10/1/15

Growing Beyond Your Core

Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.

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Why Surveys Often Paint a False Green Picture of Consumers
Sustainability, Methods Guest User 8/11/15 Sustainability, Methods Guest User 8/11/15

Why Surveys Often Paint a False Green Picture of Consumers

Surveys can provide validate insights about consumers, but when it comes to understanding what keeps people from going green, they’re often unreliable.

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Consumers: The Missing Link in a Low-Carbon Economy
Consumer Goods, Sustainability Guest User 8/11/15 Consumer Goods, Sustainability Guest User 8/11/15

Consumers: The Missing Link in a Low-Carbon Economy

Many businesses have reduced operating costs by optimizing resource consumption in the production processes, but typically neglect one powerful tool: consumers.

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