Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

Part of our series “The next wave of strategy”, Coloplast CEO Lars Rasmussen speaks to why good questions are often more important than answers in strategy creation.

Part of our series “The next wave of strategy”. FOX Sports executive Ben Valenta speaks about how to build long-term value by grounding strategy in a consumer worldview.

Five strategy principles for building a resilient NGO that can thrive in an uncertain climate. 

Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? In collaboration with Roger Martin, we propose an update to the leading theory of value creation – the Cultural Divided.

Episode 2 of our new podcast, Leading with Perspective, where CEO and change management expert Mads Ryder discusses the do’s and don’ts of mobilising change within organisations.

Without an understanding of collective memory, companies risk pushing messages that don’t speak to the underlying emotional drivers for prescription and adherence.

A special live episode of the ReD podcast, where ReD partners and guests explore authorship in the age of AI, as part of our special series on Authority.

How a deeper understanding of parental shame around tutoring can unlock educational benefits for children.

While funding for climate investment has increased dramatically, the human element is too often overlooked. Addressing these behavioural barriers is a vital part in unlocking the full impact of future climate solutions.

What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?

What can we learn from the luxury industry about making sustainability sustainable?

Strategic philanthropy does not have to mean a data-driven approach. Instead it embrace its humanist side.

How getting fans wrong led to chaos in European football, and what we have learned about getting fans right.

ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.

More and cheaper are no longer better. The middle class is more concerned with quality and experience.

In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?

Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.

The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.

ReD was tasked with understanding what shared values Egyptians had across religious, gender, age, and economic groups. As our project ended, the Arab Spring erupted.