Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? In collaboration with Roger Martin, we propose an update to the leading theory of value creation – the Cultural Divided.

Episode 2 of our new podcast, Leading with Perspective, where CEO and change management expert Mads Ryder discusses the do’s and don’ts of mobilising change within organisations.

Without an understanding of collective memory, companies risk pushing messages that don’t speak to the underlying emotional drivers for prescription and adherence.

A special live episode of the ReD podcast, where ReD partners and guests explore authorship in the age of AI, as part of our special series on Authority.

How a deeper understanding of parental shame around tutoring can unlock educational benefits for children.

While funding for climate investment has increased dramatically, the human element is too often overlooked. Addressing these behavioural barriers is a vital part in unlocking the full impact of future climate solutions.

What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?

What can we learn from the luxury industry about making sustainability sustainable?

Strategic philanthropy does not have to mean a data-driven approach. Instead it embrace its humanist side.

How getting fans wrong led to chaos in European football, and what we have learned about getting fans right.

ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.

More and cheaper are no longer better. The middle class is more concerned with quality and experience.

In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?

Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.

The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.

ReD was tasked with understanding what shared values Egyptians had across religious, gender, age, and economic groups. As our project ended, the Arab Spring erupted.

Charlotte Vangsgaard discusses at CGAP why the underlying needs and aspirations is key to putting oneself in the shoes of customers.

CGAP’s Gerhard Coetzee advises the finance sector to discover the business potential of low-income customers.

The changing role of businesswomen in emerging markets is causing major shifts in alcohol consumption.

Pharma companies are taking steps toward "patient-centric" healthcare by using patient insights to guide drug development and clinical trials.